Report by Eva Georgiou,
ESVIE Contributor
A few weeks ago, I was lucky enough to spend some time with Lily Allen…….she happened to be on stage at the time and supporting Muse at Wembley Stadium. But that’s just a miner detail. It was, she has since professed, going to be her last stage appearance for sometime, possibly for good. But apparently she’s never been happier, not just because she is expecting her first child, but, also, because she has just opened her new business venture ‘Lucy In Disguise’.
It’s an idea that has been dreamt up Lily and her half sister, Sarah Owen. It’s been described as a ‘Biba style shopping come chilling experience’, in the heart of London’s Covent Garden. Lily’s own vintage collection, along with hundreds of other gorgeous finds, are up for sale, hire, or just to be tried on. With prices ranging from £30 to £4,000. The store has been designed as a house with a boudoir area, dining room, a PlayStation crash pad, for bored boyfriends, a hair salon and a private club room…..rumour has it there’s also an, all day, Vodka bar as well, although drinking and clothes shopping are a lethal combination in my book!
Lily maintains that this is not just another pop star hobby, and that she has put a lot of her own money and effort into the venture to make it succeed. A couple of years ago she made her first foray in to the world of fashion by designing a small collection for New Look. Not forgetting, Karl Lagerfeld hand picking her as his next star of his Chanel handbag collection.
She also states that the whole experience will be a pleasurable one. There will be absolutely no snobbery or elitism about the store. No shop assistance looking down their noses at you, or faced with a rail of clothes that are never going to fit. So with this in mind, if you’re looking for beautiful, glamorous, one off pieces, from the likes of Chanel, Halston , Pucci etc, there are also treasures from lesser known designers on offer, I’d recommend you get yourself down there.
Lucy In Disguise is at, 10 Kings Street, Covent Garden, London, WC2E 8HN
Or check out the website on www.lucyindisguiselondon.com
Even follow them on Twitter@ lucyin_disguise
