Becky Harris, Fashion Writer
As much as I love to loathe famous and privileged folk that seem to have most clothing ranges, business ventures and any general opportunities for further success outside of their main occupation, completely handed to them on a sparklingly fabulous plate, I have come across today one little gem which I have to say, is rather good.
Seeing as we’re all after a more fulfilling, cultural and all-round experience when we shop these days, consumers (including myself) have become a lot harder to please when it comes to new retailers. It takes something truly different and intriguing to entice people to buy from you, unless you’re already on a platform of establishment.
Apart from Topshop’s big headlines in the past week of collaborations with Louise Gray for make up and OMG their bridal collection with Richard Nicoll, Burberry’s new campaigns and spending most of my time wishing I could afford the entirety of the Isabel Marant collection, I have to say I’ve been pretty bored. And then, to my delight, a discovery: a really beautiful, girly and personal online boutique, showcasing and selling a collection of brands and designers, hand picked by one “model/socialite/fashionista”, Poppy Farman.
Her online fashion boutique is laid out almost as some kind of traveller’s journal, complete with map background. Each brand has a small profile and personally written statement from Poppy as to why she loves them and where she came across them. Tit bits such as “When I travelled to Spain last Summer I spotted these cute pieces of jewellery and decided to get a few exclusive pieces for you all” add adorable little touches to the browsing experience.
Poppy is not only inviting us into parts of her life and travels, but she’s sharing material things which seemingly mean something to her. Her blog is also working in her favour, helping to complete the overall identity of a youthful and friendly free spirit, where she also mentions that none other than Mr Jaimie Laing has become the brand ambassador.
I have to admit, I’m loving the selection on offer so far- lots of necklaces with skulls and trinkets, beach wear that is perfect for either holiday or festival, and plenty of casual bags and tees. So what could be next for Love Poppy? I’m hoping travel videos, tips and a whole lot more jewellery.
Visit: Love Poppy Website