It has recently been announced that Lana del Rey will be the new face for H&M this Autumn… After seeking out a well respected musician that has equal amounts of style about them Lana was the perfect choice. With her elegant and slightly vintage fashion sense, she fit perfectly with what was to come our way this Autumn from H&M.
The theme of this collection and campaign is soft feminine with a hint of old Hollywood glamour, modernised by contemporary style. Watch this space for more from this collection, launching this September 2012.
